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Problems with standard out of the box CRM products
Code is proprietary: Hard coding makes customization impossible. These products use proprietary kernels in C or other languages making necessary extensions impossible or extremely expensive. Customizing a sales force product is mandatory. Each business has a different process, a different information flow and different needs. To fit your business to suit the software is not a profitable change.
Information Sharing: These products mimic the Microsoft application architecture - large, thick client software that is difficult to network and which quickly turns the user's desktop into a stand alone database of information. The local database is rarely synchronized with the server and corporate information is lost.
Not Network Oriented: For mobile and dispersed personnel having a network centric product is vital to share information across various locations using various devices. Products such as ACT! Or Goldmine are not network oriented which will give rise to compatibility, synchronization and data transfer issues for any company that has people operation across LAN's, WAN's, Wireless netwoks and the Internet.
Security: As well they are not 'smart' enough to pick up data types, data transfers and security issues automatically. Their security architecture is heavily client-server oriented and do not follow the proper 6 level security protocol mandated by network centric systems.
Difficult to use: These products are fat and thick full of layers and options. The average person does not need this much information and does not care to waste time navigating through numerous screens and prompts. KISS - Keep it Simple Stupid - is a guiding principle of well built software. These products are productivity wasters.
Most firms realize the above issues and want and need to transfer their data and client centric information to more open and portable products and architectures. However, they crucially do not want to lose their existing corporate information.
To address this issue we built 2 solutions ()
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